The Artisan - Cafe & Bakery is a fictional cafe located in the heart of Vancouver's trendy Main Street. The cafe presents a unique sit down and take-out experience with premium drink offerings and baked goods. This project included the following deliverables: 

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Logo Design 

Business Card 

Packaging Design: coffee cup, signage, coffee bag, tea packaging, pastry bag 

Website Landing Page Design 

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The logo design takes inspiration from the moka pot. The artistic stroke style represents the brands artisan approach to cafe holistic approach to the concept of a cafe. A handwritten font is used as the main font for the logo and main titles in the packaging. The supporting font is used as a portion of the logo and packaging script to lend a sophisticated dimension to the brand. Dominant colour used for branding is a muted Red, specifically a reddish-brown, which is associated with harvest and fall. The use of red is effective in the promotion of products or services related to food and appetite, making it ideal for this brand.