The Artisan - Cafe & Bakery is a fictional cafe located in the heart of Vancouver's trendy Main Street. The cafe presents a unique sit down and take-out experience with premium drink offerings and baked goods. This project involved naming the business, designing packaging for product offerings and creating a responsive website for the company and
its product line.
The logo design takes inspiration from the moka pot. The artistic stroke style represent the brands artisan approach to cafe holistic approach to the concept of a café.
A handwritten Walter Turncoat Regular font is used as the main font for the logo and for titles. The supporting Avenir font is used as a portion of the logo and script to lend a sophisticated dimension to the brand.
Dominant colour used for branding is a muted Red, specifically a reddish-brown, which is associated with harvest and fall. The use of red is effective in the promotion of products or services related to food and appetite, making it ideal for this brand.
Design direction for the packaged coffee beans took inspiration from some of the distinct flavours and aromas recognized in each of the coffee bean offerings from different parts of the world:
Costa Rica: grapefruit and cacao
Brazil: range from milky chocolate to bitter cocoa, and roasted almonds
Jamaica: sweet floral taste, bright acidity
Colombia: light, flowery taste
Packaged tea design took a similar direction with and illustration of tea leaves in a repeated pattern. Distinction between flavours were reflected in the colours used and verbiage.
Moodboard & Sketch Exploration
Other brand design needs included drink cups, pastry bags and napkin design.
Packaging design objective was to ensure that the packaging reflect the brands identity of a having holistic approach to the concept of a café. Brand elements were kept consistent throughout.
More information about this project here.